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You had me at “KHAAAAAAN!”

September 14, 2010

On the whole I am not keen on book trailers.  While, from a marketing standpoint,  I see their use,  they tend to be so badly done that they do the book they represent a disservice.  They stem from the mistaken belief common amongst advertising types that if you post a lousy video on Youtube it will inevitably go viral and sell millions of copies of your book, and Canadians, I may report with mixed feelings, are leading the way. Nine times out of ten these trailers are rubbish, but every now and then an exception to the rule turns up.  Behold the nerdy awesomeness which is the book trailer for Quirk Book’s Night of the Living Trekkies.  I’m not much of a zombie fan, and even I want to read this book now.  Heck,  I want somebody to option the movie rights!

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